Sustainable fashion focuses on safeguarding the future of our planet, and every living being on it. It recognises that if we want to keep creating and buying new clothes, we must protect those who are making them, and the natural resources that are integral to their production. By advocating for ethical practices, the sustainable industry strives to create positive impacts, and prevent harm in the garments it produces. While achieving 100% sustainability in fashion may be challenging due to the inherent resource and energy consumption in garment production, sustainable fashion strives to be the best it can be in its pursuit of environmental and social responsibility.

All of our fabrics are made and bought in India. We are working on becoming fully traceable, being able to be 100% transparent with where fabrics are first cultivated,  this is part of a commitment for the future. 

Yes, we use AZO-Free Dyes. Azo dyes are synthetic organic compounds widely used as colourants in the textile industry, with an estimated 70% of fashion production using these colours. Although they are known for vibrant colours and versatility, they are also linked to major health and environmental concerns due the potential release of carcinogenic chemicals, non-biodegradability, and runoff pollution. This is why we use AZO free dyes when making our clothes, for we want our clothes to be biodegradable at the end of their time, we do not want to harm the workers who are dying our clothes, and want to prevent toxic chemicals from polluting our sacred earth.

Rather than following a linear path, circular fashion moves beyond the traditional take-make-dispose model, aiming to create an economy that restores itself, rather than end up in landfill., causing further waste and pollution. We implement this approach by minimising waste during production and design, repurposing scraps into items like bags or scrunchies, and finding alternative uses for samples, returns, or damaged goods rather than discarding them. Additionally, we provide comprehensive care instructions to extend the lifespan

We prioritise fair and safe working conditions for our tailors in our factory, of which is certified by SEDEX, C-TPAT, and BCI. We are working on our  Supplier Code of Conduct, and we ensure that all collaborators uphold these standards. Regular visits to our factory are conducted, and we are striving towards making more visits to all our artisans in India to ensure that our standards are upheld, and they are being paid fairly and treated well.

Our clear garment bags are 100% biodegradable and compostable in home compost, made from plant starch. You can throw them away, and they will return to a natural state, but we also like to reuse them, either to carry liquids when travelling, or as a liner for small bins. Our recycled brown paper envelopes are reusable, and have a double tear tab, meaning you can reuse them for returns, or for parcels you need to send in the future, they are also recyclable and biodegradable. The same applies for our cardboard boxes.