Designing clothes for the nomad at heart, sensual and fashionable; FARA chooses handcrafted fabrics and a conscious cut - tapping into our spirit of adventure and exploration. Made for floating along a sun setting beach, dancing like nobody's watching or venturing far and wide, The vibrant, joyful, expressive part of us that emerges on holiday, when we give ourselves space to relax and simply be. A place to lose and find ourselves, to feel creative, strong, wild and free.
Rachel and Fumie met in Goa and over many cups of masala chai discovered how much their stories and inspirations reflected each other. Sharing tales of London fashion institutes, global wanderlust and motorbiking around India; soon they shared new visions – being nomadic mamas bringing up their children in India and creating a new conscious clothing label.
It was their love of adventure that inspired their first collection of scarves, which underpins the label’s ethos. Each scarf tells a story of their lives in India and the people they have met along the way… travels on camels in Rajasthan; Tibetan bells and monks in the foothills of the Himalayas; the flowing Ganges and the holy men in Varanasi.
Their fluid designs were born out of their daydreaming of far-flung places, flowing silks and Japanese watercolours. Their inspiration comes from the beautiful natural fabrics that have been handcrafted in India for centuries – raw silk, hemp and traditional dying and weaving processes. Meeting the families of the artisan weavers in Varanasi and learning the trade that has been passed down for generations.
Inspired by the future generation, Fumie and Rachel forged their company around sustainability and fair trade, in order to play a part in creating a more conscious future for their children.
Creating a wearable art collection for an extraordinary time, Fara produces clothing and accessories to treasure and wear – soft natural fabrics that embrace the body. The scarves are canvases that you can throw around your shoulders or frame and hang on your wall. All garments are proudly designed on the road or mid-flight and produced ethically in India.